Do you think the creators of Shpock regret choosing that name? It’s like they came up with a brilliant idea but fumbled over the name; as if they put some random letters together; or one of them made a bizarre sound one day–by Jove he’s got it!

Or do you reckon they sat around in a meeting room all day “mind-mapping” producing very little and, exhausted, exasperated, settled on the only name that sounded the slightest bit punchy. Shpock: Great idea, shit name.

[Note: No, I’m not going to describe the app for you. It’s the digital age; Google it you philistine.]

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